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How can Open Banking support my company's loyalty programme?

With the explicit permission of the consumer, businesses are able to access and securely handle customer transaction information enabling them to offer targeted rewards and loyalty. The benefits to the customer are highly motivating as they receive the rewards and promotions they actually want. What's more, these rewards and marketing messages can appear in front of the right customer at the right time. This can increase engagement, sales and overall revenues for the business.

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