Embedded finance is a relatively new term. It first appeared in the 2nd half of 2020. It's a wide ranging topic but essentially it covers the embedding of real-time financial services within product offerings and customer interfaces from other sectors. In the retail sector this could cover such subjects as ticketing, utilities, leisure and most Mercantile initiated transactions. In the corporate world this could cover SME-finance, FX, insurance, treasury, trade-finance and procurement.<br>
Finance has traditionally been used in two contexts, the broader context of financial services and banking and then very specifically as relates to credit and lending. Real-time lending is a common theme when embedded-finance is discussed, both at the consumer and at the commercial level.